15 + 15 + 15... Minutes of Fame

Step 1: Yell something inappropriate in Congress, Beat-up your famous girlfriend, Interrupt an awards ceremony, etc

Step 2: Gain notoriety

Step 3: Issue a “heartfelt” public apology

Step 4: Gain more notoriety

Step 5: Issue a “private” apology and notify the media

Step 6: Gain even more notoriety

Step 7: Play down the event as being no big deal, on national TV

Step 8+: Milk it, milk it, milk it…